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Weathering can cause the color to fade resulting in a fine powder forming on top of the paint film. This result is called chalking.
Some chalking occurs as part of the normal wearing process.
Heavy chalking, however, can be the cause of film erosion to an excessive degree.
Application of low-gradepaint that is highly pigmented.
Using interior paint on an exterior surface.
Begin by removing as much of the residue caused by chalking as possible. Favored method is using a stiff bristle brush and scrubbing.
Then rinse to remove all residues. Power washing is an alternative method. Allow surface to dry.
Run your hand over the scrubbed area to determine if any chalking remains. If you detect any, treat surface with a coating of acrylic latex or oil-based primer.
When working on masonry use a wire brush to clean the surface. Next, prime with a comparable sealant.
When no chalking remains, priming is unnecessary. Final step is to repaint using a high quality exterior paint.